Do you send cold emails to land new deals for your biz?

Bet you noticed it is hard to get a reply.

WHY? Cuz everyone’s sending the same templated sh*t.

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Wanna stand out from the crowd and get a 20%+ reply rate in less than 2 weeks? These 7 tips will get you covered:

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DISCLAIMER:

I won’t be sharing any of the basic stuff like:

• warming up your domain
• validating your email list or
• personalizing emails.

Assume you already do that.

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What I’m giving you — is how to make sure your outreach stands out.

Ready?

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Tip 1: Add a space (or two) before your subject line text.

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Why? It stands out in the inbox. Can this boost your open rate? Yup. Our A/B tests show a 15–20% increase in opens.

Essentially — the cold email game now is all about being unique. And this little trick is doing just that from the very moment prospects open their inbox.

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Tip 2: Use gifs.

It’s such a powerful thing…

Here is my Top 1 (~45% reply rate):

And I’m surprised no one uses it. Works best for follow-ups, but make sure not to overcomplicate it.

Better do some additional personalization.

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Tip 3: Send voice messages on LinkedIn.

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Now, that requires a bit of extra effort. But you’ll do better than 95% of your competition.

AND this could be automated to some extent. Just make sure to make it conversational. Reading a script won’t do any good.

Few things you wanna include in that audio message (total length < 1min):

• personalized intro
• why you are reaching out
• your no-brainer offer
• guarantee
• Call-to-action

If you get these components right + do not sound like a robot, you’ll book qualified meetings. Guaranteed.

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Tip 4: Use personalized images

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Now, this is a big one.

This technique adds a bit of spice to your email/LI message.

AND Only a few marketers do this.

That’s one of the reasons they are booking more meetings they can handle.

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BUT BE CAREFUL Don’t add links to your image. It’s bad for deliverability.

You can literally start with a photo of yours and a blank paper, just like I did. But remember to iterate your message over time.

Be creative and it will pay out.

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Tip 5: Use custom landing pages

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These pages adapt content for every prospect who clicks. Some sales automation tools will do that, just google it. Elements to use:

• their logo & company name
• intro video
• text pitch
• calendar link / other CTA

The one below generates ~17% clicks and a 13% book rate.

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Tip 6: Mention their colleague/manager/CEO

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This is quite simple but powerful. Why?

Cuz it creates a huge Jones Effect (human is a social animal, remember?)

• That’ll spark their interest
• They’ll check with peers (if your email is good)
• They’ll respond
• Use it and thank me later.

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Tip 7: Intrigue them.

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And that’s what I will do with this article.

Wanna see more tips to ensure 70%+ open rate and a 20%+ reply rate to your cold emails?

Then make sure to subscribe to our newsletter >>>

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