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Do you send cold emails to land new deals for your biz?
Bet you noticed it is hard to get a reply.
WHY? Cuz everyone’s sending the same templated sh*t.
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Wanna stand out from the crowd and get a 20%+ reply rate in less than 2 weeks? These 7 tips will get you covered:
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DISCLAIMER:
I won’t be sharing any of the basic stuff like:
- warming up your domain
- validating your email list or
- personalizing emails.
Assume you already do that.
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What I’m giving you — is how to make sure your outreach stands out.
Ready?
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Tip 1: Add a space (or two) before your subject line text.
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Why? It stands out in the inbox. Can this boost your open rate? Yup. Our A/B tests show a 15–20% increase in opens.
Essentially — the cold email game now is all about being unique. And this little trick is doing just that from the very moment prospects open their inbox.
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Tip 2: Use gifs.
It’s such a powerful thing…
Here is my Top 1 (~45% reply rate):
And I’m surprised no one uses it. Works best for follow-ups, but make sure not to overcomplicate it.
Better do some additional personalization.
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Tip 3: Send voice messages on LinkedIn.
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Now, that requires a bit of extra effort. But you’ll do better than 95% of your competition.
AND this could be automated to some extent. Just make sure to make it conversational. Reading a script won’t do any good.
Few things you wanna include in that audio message (total length < 1min):
- personalized intro
- why you are reaching out
- your no-brainer offer
- guarantee
- Call-to-action
If you get these components right + do not sound like a robot, you’ll book qualified meetings. Guaranteed.
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Tip 4: Use personalized images
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Now, this is a big one.
This technique adds a bit of spice to your email/LI message.
AND Only a few marketers do this.
That’s one of the reasons they are booking more meetings they can handle.
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BUT BE CAREFUL Don’t add links to your image. It’s bad for deliverability.
You can literally start with a photo of yours and a blank paper, just like I did. But remember to iterate your message over time.
Be creative and it will pay out.
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Tip 5: Use custom landing pages
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These pages adapt content for every prospect who clicks. Some sales automation tools will do that, just google it. Elements to use:
- their logo & company name
- intro video
- text pitch
- calendar link / other CTA
The one below generates ~17% clicks and a 13% book rate.
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Tip 6: Mention their colleague/manager/CEO
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This is quite simple but powerful. Why?
Cuz it creates a huge Jones Effect (human is a social animal, remember?)
- That’ll spark their interest
- They’ll check with peers (if your email is good)
- They’ll respond
- Use it and thank me later.
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Tip 7: Intrigue them.
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And that’s what I will do with this article.
Wanna see more tips to ensure 70%+ open rate and a 20%+ reply rate to your cold emails?
Then make sure to subscribe to our newsletter >>>
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