Mailshake has long been a go-to tool for sales engagement and cold outreach, but the market is filled with powerful platforms that might better suit your specific needs. Whether you're a small business owner, part of a sales team, or run a digital marketing agency, finding the right software is critical for scaling your outreach efforts without compromising on deliverability or personalization. The ideal tool not only automates your sequences but also enhances your ability to connect with prospects meaningfully.

This guide provides a comprehensive breakdown of the best Mailshake alternatives available today. We move beyond surface-level feature lists to offer a detailed analysis of 12 top contenders, with a special focus on our top recommendation, PlusVibe. Each review is designed to give you a clear understanding of the platform's core strengths, pricing structures, and ideal use cases. Before diving into specific tools, it's helpful to understand the broader landscape of effective lead generation services that these platforms aim to enhance.

Here’s what you can expect from this resource:

• In-depth analysis of each platform's features, including AI capabilities, email warming, and CRM integrations.
• Honest pros and cons to help you weigh the trade-offs.
• Practical use-case scenarios tailored to different business needs, from B2B sales to agency-led campaigns.
• Direct links and screenshots for a firsthand look at each tool's interface.

Our goal is to equip you with the information needed to confidently select a sales engagement platform that aligns perfectly with your strategy, technical requirements, and budget. Let's find the right fit for your team.

1. PlusVibe (Top Mailshake Alternative)

PlusVibe emerges as the top Mailshake alternative for teams who prioritize deliverability and scalable, AI-driven personalization above all else. It positions itself as an all-in-one cold outreach platform, integrating features that often require multiple separate tools. This makes it the ideal choice for agencies, sales teams, and growth marketers looking to streamline their outbound engine and maximize ROI. The platform’s core strength lies in its sophisticated approach to ensuring emails land in the primary inbox, not the spam folder.

What truly sets PlusVibe apart and places it at the top of our list is its proprietary, private email warm-up network. Unlike shared pools, PlusVibe's system uses custom AI models to mimic natural human conversation, reporting an impressive 99.8% inbox placement rate during this crucial phase. This deliverability-first foundation is complemented by powerful AI personalization features, which automatically generate context-aware icebreakers and enrich prospect data from over 35 sources, allowing you to create hyper-personalized messages at scale.

Key Strengths & Use Cases

• Algorithmic Deliverability: PlusVibe automates complex technical setups like SPF, DKIM, and DMARC. It also manages IP rotation and provider matching to optimize sender reputation and inbox placement.
• Integrated Prospecting & Hygiene: The platform includes built-in tools for real-time bulk email verification and prospect scraping, significantly reducing the manual effort of list building and maintenance.
• Unified Campaign Management: Users can manage multiple inboxes, rotate sending accounts, and track all replies within a single, unified dashboard, which is perfect for agencies running campaigns for multiple clients.
• Affordable & High-ROI: Testimonials consistently highlight significant cost savings (one agency cited a 63% reduction) compared to other enterprise tools, alongside strong campaign performance, with users reporting 4-5% reply rates and generating over 100 leads in a month.

Website: https://www.plusvibe.ai

Pros:

• Deliverability-focused architecture with a private warm-up pool.
• AI-powered personalization and data enrichment to create unique outreach.
• All-in-one solution combining verification, scraping, and outreach.
• Strong community support via an active Slack channel and 1:1 onboarding.

Cons:

• Pricing plans are not immediately transparent on the website; users must check for current rates based on volume.
• The depth of features can present a slight learning curve for optimizing complex, multi-inbox campaigns.

2. Reply.io

Reply.io positions itself as a comprehensive sales engagement platform, making it a powerful Mailshake alternative for teams that need more than just email outreach. It integrates email, LinkedIn, calls, and SMS into a single, unified sequence, allowing for true multi-channel prospecting. This is ideal for sales teams aiming to connect with prospects across various touchpoints without juggling multiple tools.

The platform's standout feature is its AI assistant, Jason AI, which helps automate prospecting, write personalized email copy, and handle initial prospect responses. This significantly reduces the manual workload on sales reps, allowing them to focus on closing deals. The user interface is clean and provides robust analytics, helping you track campaign performance and team productivity effectively.

Key Features and Pricing

Reply.io bundles many essential features, including a deliverability suite with inbox warmup and live B2B data credits for prospecting. However, its pricing structure can be complex.

• Pricing: Plans start at $60/month per user for email search and outreach, but full multi-channel capabilities and AI features require higher-tier plans or add-ons.
• Best For: Sales teams and agencies needing a scalable, all-in-one solution for multi-channel outreach and AI-powered automation.

Pro Tip: When setting up sequences, use the A/B testing feature for both email copy and your call-to-action to quickly identify what resonates with your audience.

Pros & Cons

• Pros: All-in-one platform for email, LinkedIn, calls, and SMS; powerful AI capabilities for automation; includes deliverability tools and data credits.
• Cons: Pricing can become expensive as you add more users and features; core multi-channel functionalities like LinkedIn and calling are add-ons in lower tiers.

While it's a robust platform, those looking for different feature sets may want to explore some of the other top Reply.io alternatives to find the perfect fit.

Website: https://reply.io/

3. lemlist

lemlist is a powerful Mailshake alternative that built its reputation on top-tier deliverability and creative personalization. It’s designed for sales teams, agencies, and SMBs who prioritize landing in the primary inbox. The platform is best known for its integrated email warm-up tool, lemwarm, which automatically prepares your sending accounts to improve your sender reputation and avoid spam filters.

This focus on deliverability is combined with strong personalization features, including the ability to add dynamic landing pages and personalized images to your emails, making your outreach stand out. The platform also includes a verified B2B lead database, allowing you to find and enrich contacts directly within the tool, streamlining your prospecting workflow from start to finish.

Key Features and Pricing

lemlist bundles its core deliverability and personalization tools into its main plans, with multi-channel features reserved for higher tiers. lemwarm is included in all paid plans, making it a cost-effective solution for anyone serious about cold email.

• Pricing: Email outreach plans start at $59/month per user, which includes lemwarm and AI features. Multi-channel plans with LinkedIn and calling integrations are available at higher price points.
• Best For: SMBs and agencies that need a robust, deliverability-focused cold email platform with built-in warm-up and data enrichment credits.

Pro Tip: Use the "liquid syntax" feature to create deeply personalized sentences that change based on prospect data. This goes beyond simple name-merging and significantly boosts reply rates.

Pros & Cons

• Pros: Excellent built-in email warm-up tool (lemwarm); strong personalization with custom images and landing pages; includes a B2B lead database with enrichment credits.
• Cons: Core multi-channel features like LinkedIn and cold calling are only available in more expensive plans; pricing can vary by region and currency.

For those who find its feature set not quite right, exploring other top lemlist alternatives can help identify a platform that better matches your specific outreach needs.

Website: https://www.lemlist.com/

4. Instantly.ai

Instantly.ai has established itself as a go-to Mailshake alternative for users focused purely on high-volume cold email outreach. Its core strength lies in scalability, allowing you to connect unlimited email sending accounts and warm them up automatically without extra costs. This is a significant advantage for agencies and sales teams running large-scale campaigns across multiple domains to maximize sending capacity and protect their sender reputation.

The platform is designed for simplicity and scale, stripping away some of the multi-channel complexities to focus on doing one thing exceptionally well: sending a lot of emails. The user interface is straightforward, making it easy to launch and manage campaigns quickly. For those needing maximum deliverability, higher-tier plans offer advanced features like SISR server and IP sharding to further distribute sending infrastructure.

Key Features and Pricing

Instantly’s pricing is built around sending volume, making it easy to predict costs as you scale your outreach efforts. The unlimited accounts and warmup are its main draw.

• Pricing: Plans start at $30/month for warmup only. Outreach plans begin at $97/month and scale up with higher sending and contact upload limits.
• Best For: Lead generation agencies and sales teams that need to send high volumes of cold emails and manage numerous sender accounts efficiently.

Pro Tip: Maximize the unlimited warmup feature by connecting new email accounts at least two to three weeks before you plan to use them in a live campaign. This gives them ample time to build a solid sender reputation.

Pros & Cons

• Pros: Unlimited email account connections and warmup included; simple, scalable pricing model; strong focus on high-volume email deliverability.
• Cons: Primarily focused on email (no native LinkedIn or call features); lead upload limits on lower tiers may require paid add-ons for larger lists.

For those considering this platform, it's also worth looking into the top Instantly.ai alternatives to compare how its high-volume features stack up against other specialized tools.

Website: https://instantly.ai/pt/new-pages/pricing?utm_source=openai

5. Woodpecker

Woodpecker is a cold email platform that carves out its niche by focusing on deliverability and a unique pricing model tailored for agencies and growing teams. Instead of traditional per-seat billing, it offers plans based on the number of prospects you contact. This makes it a compelling Mailshake alternative for businesses that need flexibility and scalability without committing to high costs for every user. Its workflows are built with agency operations in mind, simplifying client campaign management.

The platform emphasizes email health from the start, offering integrated inbox warmup, email verification, and inbox rotation to protect sender reputation. This focus on fundamentals ensures campaigns have the best possible chance of landing in the primary inbox. While the interface is straightforward, the pricing tiers and feature distribution require careful review to ensure you get the capabilities you need, such as API access.

Key Features and Pricing

Woodpecker’s strength lies in its agency-friendly features and its prospect-based pricing, which can be more economical for teams with fluctuating outreach volumes.

• Pricing: Starts at $29/month per slot for up to 500 contacted prospects, with add-ons available for sales automation and API/integrations. A dedicated Agency plan is also available.
• Best For: Agencies managing multiple client accounts and sales teams looking for a cost-effective, deliverability-focused cold email tool.

Pro Tip: Use the inbox rotation feature to distribute your email volume across multiple mailboxes within a single campaign. This minimizes the sending load on any one address, reducing the risk of being flagged for spam.

Pros & Cons

• Pros: Prospect-based pricing is cost-effective for smaller teams and agencies; strong focus on deliverability with built-in warmup and verification; dedicated agency plan simplifies multi-client management.
• Cons: API access and key integrations are restricted to higher-tier plans or add-ons; the user interface and pricing terminology can be confusing for new users.

Website: https://woodpecker.co/

6. GMass

GMass stands out as a unique Mailshake alternative by operating entirely inside your Gmail or Google Workspace account. It's a Chrome extension that transforms your existing inbox into a powerful cold outreach and mail merge tool, making it incredibly accessible for those who live and breathe in the Google ecosystem. This approach eliminates the need to learn a new interface, allowing solo entrepreneurs and small teams to launch campaigns directly from a familiar environment.

The platform's strength lies in its simplicity and deep integration with Gmail. You can build campaigns, set up automated follow-up sequences, and A/B test your messaging without ever leaving your inbox. Features like its Spam Solver and MultiSend for inbox rotation are designed to improve deliverability, a critical concern for any outreach effort. For users who prioritize speed and a minimal learning curve, GMass is an excellent choice.

Key Features and Pricing

GMass packs significant functionality into its Gmail-native extension, including email verification, tracking, and scheduling capabilities. Its pricing model is refreshingly straightforward and affordable.

• Pricing: Plans start at $25/month per user for the Standard plan, with Premium plans offering sequences and follow-ups from $35/month per user.
• Best For: Solo founders, small businesses, and freelancers who rely heavily on Gmail and need a simple, low-cost solution for email outreach.

Pro Tip: Use GMass’s scheduling and throttling features to send emails at a natural, human-like pace. This helps avoid triggering spam filters and improves your overall deliverability when sending campaigns.

Pros & Cons

• Pros: Extremely low learning curve and high affordability; works directly within the familiar Gmail interface; strong deliverability features like Spam Solver.
• Cons: Limited to the Google ecosystem, lacking multi-channel capabilities; scaling can be challenging for larger teams who need a dedicated platform.

Website: https://www.gmass.co/pricing

7. Snov.io

Snov.io positions itself as an all-in-one cold outreach automation platform, making it an excellent Mailshake alternative for teams wanting prospecting and outreach tools under one roof. It combines a powerful email finder and verifier with a drip campaign sender, allowing users to build lead lists and launch campaigns from a single dashboard. This integrated approach simplifies the sales prospecting workflow, eliminating the need to subscribe to separate data and outreach tools.

The platform's core strength lies in its credit-based system, which provides flexibility for various prospecting needs. Users can spend credits on finding email addresses, verifying lists, or enriching data. Snov.io also includes essential deliverability features like a free email warmup tool, which is a significant value-add for users focused on maintaining a strong sender reputation and maximizing inbox placement.

Key Features and Pricing

Snov.io’s plans are built around a flexible credit system that covers its suite of tools, including drip campaigns, an email finder, and a verifier.

• Pricing: A free-forever plan is available. Paid plans start at $39/month for 1,000 credits and 5,000 unique recipients, with higher tiers offering more credits and team permissions.
• Best For: SMBs and sales teams who need an integrated solution for finding, verifying, and contacting prospects without juggling multiple subscriptions.

Pro Tip: Use the Technology Checker tool within Snov.io’s Chrome extension to identify the tech stack of a prospect's website. This allows you to tailor your outreach with highly relevant information, such as mentioning a competitor to the software they currently use.

Pros & Cons

• Pros: All-in-one platform covering lead generation and outreach; flexible credit-based system for multiple tools; includes a free email warmup feature.
• Cons: LinkedIn automation requires a separate add-on; managing credits across different tools can have a slight learning curve for new users.

Website: https://snov.io/pricing

8. Klenty

Klenty is a sales engagement platform designed to scale outreach efforts from simple email sequences to full multi-channel campaigns. It's a strong Mailshake alternative for sales teams, particularly those heavily reliant on HubSpot or Salesforce, due to its deep CRM automations. The platform allows users to build sequences combining email, calls, and SMS, creating a more holistic engagement strategy.

One of Klenty's key strengths is its focus on deliverability and workflow efficiency. Features like email auto-rotation and deliverability controls are built-in to help protect your sender reputation. On higher tiers, it incorporates AI for list-building and prospect enrichment, helping teams refine their targeting and personalize their outreach without leaving the platform.

Key Features and Pricing

Klenty offers a transparent, tiered pricing model that lets you start with email-only outreach and add more advanced features as your team grows. All plans come with a 14-day free trial.

• Pricing: Plans start at $50/user per month for the Email plan, with higher tiers adding multi-channel capabilities, AI credits, and advanced CRM integrations.
• Best For: Sales teams looking for a scalable platform that integrates tightly with their existing CRM and can grow from email-only to a full multi-channel sales engagement tool.

Pro Tip: Use the A/B testing feature not just for subject lines but for different follow-up cadences to see which timing and frequency generate the most engagement.

Pros & Cons

• Pros: Deep CRM integrations and automation; scales from email-only to multi-channel outreach; transparent, tiered pricing with a free trial.
• Cons: Some advanced features like AI credits and the full dialer are gated to more expensive plans; dialer minutes are bundled by region.

For those evaluating its feature set, exploring these top Klenty alternatives can provide additional context and help you find the best fit for your team's specific needs.

Website: https://www.klenty.com/pricing

9. QuickMail

QuickMail is a strong Mailshake alternative designed with agencies and sales teams in mind, offering a unique pricing model that bypasses per-seat fees on its higher-tier plans. This makes it an incredibly cost-effective solution for organizations that need to scale their outreach efforts across multiple team members without incurring exponential costs. It focuses on core cold outreach functionalities, including email and basic LinkedIn automation, to create straightforward multi-step sequences.

The platform is recognized for its simplicity and its powerful free email warm-up tool, MailFlow, which helps maintain sender reputation. While its interface is more functional than flashy, it provides all the necessary tools to manage campaigns, handle replies, and monitor performance effectively. Its generous sending and contact limits on upper-tier plans make it ideal for high-volume outreach.

Key Features and Pricing

QuickMail’s main draw is its agency-friendly structure and focus on high-volume email sending. The unlimited user model on Growth and Agency plans is a significant differentiator.

• Pricing: A free plan is available for warming up inboxes. Paid plans start at $49/month, with the popular Growth plan at $89/month for unlimited users and higher sending limits.
• Best For: Agencies, lead generation teams, and businesses looking for a scalable, budget-friendly cold outreach tool without per-user pricing.

Pro Tip: Use the MailFlow warm-up tool for at least two weeks before launching your main campaigns to establish a strong sender reputation and improve your initial deliverability rates.

Pros & Cons

• Pros: No per-seat fees on higher tiers, making it highly scalable; includes a free and effective email warm-up tool; transparent sending and contact limits.
• Cons: The user interface feels a bit dated compared to newer platforms; LinkedIn automation is more basic and lacks the depth of specialized tools.

Website: https://quickmail.com/pricing

10. SmartReach.io

SmartReach.io is a strong Mailshake alternative for users who prioritize email deliverability and scalability. It starts as a dedicated cold email tool but offers a clear upgrade path to a full sales engagement platform, including a dialer and manual LinkedIn tasks. Its architecture is particularly appealing to agencies and power users due to its emphasis on inbox rotation, integrated warmup, and other safety features designed to protect sender reputation.

The platform's standout feature is its generous plan structure, which allows for unlimited email accounts across all tiers. This, combined with its free email verification and mailbox warmup services, makes it a cost-effective solution for running high-volume campaigns without compromising on deliverability best practices. The unified team inbox and AI content tools further streamline collaboration and campaign creation.

Key Features and Pricing

SmartReach.io separates its offerings into two main categories: Email Outreach and Sales Engagement. This distinction is crucial as core sales features like calling and advanced user permissions are reserved for the higher-tier plans.

• Pricing: Email Outreach plans start at $24/month, billed annually. The more comprehensive Sales Engagement plans, which include the CRM and calling features, begin at $49/month per seat.
• Best For: Agencies and sales teams focused on high-volume, deliverability-conscious cold email who may want to scale into multi-channel outreach later.

Pro Tip: Leverage the unlimited email account feature by connecting multiple inboxes to a single campaign. SmartReach.io will automatically rotate between them to distribute sending volume and protect your domain's reputation.

Pros & Cons

• Pros: Generous plans with unlimited email accounts; strong, built-in deliverability tools (warmup, verification); no per-seat pricing on basic email outreach plans.
• Cons: The split between "Email Outreach" and "Sales Engagement" plans can be confusing; key integrations and features are locked behind higher tiers.

Website: https://smartreach.io/pricing/?utm_source=openai

11. Mixmax

Mixmax positions itself as a Gmail-centric sales engagement platform, making it a natural Mailshake alternative for teams deeply embedded in the Google Workspace ecosystem. It streamlines outreach by integrating sequences, one-click meeting scheduling, and real-time analytics directly into your Gmail inbox. This tight integration means reps can manage their entire sales workflow without constantly switching between tabs, boosting productivity significantly.

The platform excels at enhancing email communication with features like customizable templates, polls, and surveys embedded directly in emails. Its AI Compose and Smart Send features help reps craft better messages and schedule them for optimal delivery times. For teams needing more, Mixmax offers optional upgrades for multichannel outreach, including a dialer, SMS, and a LinkedIn Sales Navigator integration.

Key Features and Pricing

Mixmax simplifies sales engagement by bringing core tools into the familiar Gmail interface, though its advanced capabilities are tiered.

• Pricing: A free plan is available for basic tracking. Paid plans start at $29/user/month (billed annually) for sequences and scheduling, with higher tiers required for CRM integrations and advanced automation.
• Best For: Sales teams and individuals standardized on Google Workspace who want a fast, intuitive tool to enhance their email outreach and scheduling.

Pro Tip: Use Mixmax's calendar scheduling feature to insert your availability directly into an email, reducing the back-and-forth and making it easier for prospects to book a meeting.

Pros & Cons

• Pros: Deep and seamless integration with Gmail; excellent calendar and meeting scheduling features; clear per-user pricing is great for small teams.
• Cons: Outlook support is more limited for certain features; multichannel capabilities and key automations are reserved for more expensive plans.

Website: https://www.mixmax.com/pricing/?utm_source=openai

12. Apollo.io

Apollo.io serves as an all-in-one sales intelligence and engagement platform, making it a compelling Mailshake alternative for teams wanting to consolidate their tech stack. It uniquely combines a massive B2B contact database with built-in tools for email sequencing, calling, and analytics. This integration eliminates the need for separate data providers and outreach tools, streamlining the entire prospecting workflow from lead discovery to engagement.

The platform excels at providing deep data insights, including intent signals and website visitor identification, which allows for highly targeted and timely outreach. Its built-in sequences support A/B testing and multi-step campaigns, while the integrated dialer and conversation intelligence features help reps improve their sales calls. This combination of data and engagement tools empowers teams to execute more effective outreach strategies within a single ecosystem.

Key Features and Pricing

Apollo.io's value proposition is its unified approach, but understanding its credit-based system is key. Credits are used for various actions like enriching contacts or exporting data, and different tiers offer varying amounts.

• Pricing: A free plan is available with limited credits. Paid plans start at $49/month per user, scaling up to unlock more features, higher credit limits, and advanced capabilities like call recording.
• Best For: Sales and go-to-market teams that want to source leads and engage them from a single, unified platform without juggling multiple subscriptions.

Pro Tip: Use Apollo's intent data filters to identify companies actively researching solutions like yours. Prioritizing these accounts in your sequences can dramatically increase engagement rates.

Pros & Cons

• Pros: Combines a vast B2B database with engagement tools, reducing tech stack complexity; robust features including a dialer and conversation intelligence; active product development and integrations.
• Cons: The credit system and pricing tiers can be complex to navigate; some key features are gated behind higher-priced plans or require additional credits.

While Apollo.io is a powerful, integrated solution, teams may still need different functionalities. Exploring various Apollo.io alternatives can help you find the perfect tool for your specific sales workflow.

Website: https://apollo.io/pricing

Mailshake Alternatives — Top 12 Feature Comparison

Final Thoughts

Navigating the landscape of sales engagement and cold outreach tools can feel overwhelming, but making an informed decision is crucial for hitting your growth targets. While Mailshake has long been a go-to platform, the market has evolved, offering a rich variety of powerful Mailshake alternatives that cater to specific needs, from AI-driven personalization to advanced deliverability and multichannel sequencing. The right choice doesn’t just replace one tool with another; it upgrades your entire outreach strategy, unlocking new levels of efficiency and conversion.

Throughout this guide, we've explored a dozen compelling options, each with its unique strengths. We've seen how tools like lemlist and Instantly.ai excel in massive-scale sending and community-driven features, while platforms like Reply.io and Klenty offer robust, all-in-one solutions for sales teams requiring deep CRM integration and multichannel capabilities. On the other hand, tools like GMass and Mixmax provide a streamlined experience directly within your Gmail inbox, perfect for those who prioritize simplicity and ease of use.

Key Takeaways for Choosing Your Next Outreach Tool

The central theme emerging from our analysis is the shift from generic, high-volume sending to a more intelligent, targeted, and sustainable approach. Your final decision should hinge on a clear understanding of your team's specific pain points and strategic goals.

Here are the critical factors to weigh before you commit:

• Deliverability is Non-Negotiable: A tool’s flashiest features are useless if your emails land in spam. Prioritize platforms with built-in email warm-up, automated validation, and detailed deliverability analytics. This foundational element ensures your message actually reaches your prospects.
• Personalization at Scale is the Differentiator: Generic templates no longer cut it. Look for tools that leverage AI for hyper-personalization, dynamic content insertion (like custom images or video), and spintax to create unique, human-sounding emails that resonate with individual recipients.
• Workflow Integration Matters: Your outreach tool should not be an island. Evaluate how seamlessly it integrates with your existing CRM (like Salesforce or HubSpot), lead sources, and other sales stack essentials. A well-integrated tool eliminates manual data entry and streamlines your entire GTM motion.
• Scalability for Future Growth: Consider not just your current needs but where your team will be in six months or a year. Choose a platform with flexible pricing, scalable infrastructure, and advanced features like A/B testing and team collaboration that can grow with you.

Making the Final Decision: A Strategic Approach

To move forward, start by auditing your current outreach process. Identify the biggest bottlenecks. Is it low reply rates? Poor deliverability? Wasted time on manual tasks? Once you've identified the core problem, you can map it to the solutions we've discussed.

For teams struggling with deliverability and seeking to leverage AI for more effective messaging, a platform like PlusVibe stands out as a top-tier Mailshake alternative. Its integrated suite of deliverability tools and AI-powered personalization directly addresses the most significant challenges in modern cold outreach. If your priority is deep CRM integration for an established sales team, Klenty or Reply.io might be a better fit. For solopreneurs or small teams needing a simple, effective solution, GMass or Woodpecker could be the answer.

Ultimately, the best tool is the one that empowers your team to build meaningful connections with prospects, drive more conversations, and close more deals. Use this guide as your blueprint, run a few trials, and choose the platform that aligns perfectly with your vision for growth.

Ready to transform your cold outreach with an intelligent platform built for deliverability and personalization? Discover how PlusVibe leverages AI to warm up your inbox, validate every lead, and craft hyper-personalized campaigns that get replies. Explore the future of sales engagement by visiting PlusVibe today.